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Google - what's the plan?

What is Google's grand plan? They are growing their content capability buy acquiring comapanies like Keyhole (google earth) and they are now moving into providing WIFI capability across the US. Heck, they have even impacted our vocabulary - how many times have you googled something?

Is their plan to rival Microsoft? Have they got their targets on the media corporations like NBC or Fox? Or have they got even bigger aspirations?

Think about the future. In most apocolyptic movies the 'machines' take over and turn on the human race (Terminator with Cyberdine, Matrix with...ummm...the Matrix). Should we be looking at 3Com or Sony as the producer of the artificial intelligence that could surplant our own? I don't think so. I think that we should be looking at the roadmaps for Google, Amazon and Yahoo for a glimpse where our lives are heading.

Anyone who has an interest in scenario planning might like to ponder this and post a comment.

Dave

January 13, 2006 in One for the MBA grads | Permalink | Comments (3)