If you could invent a flying car that could also change into a boat on water and return effortlessly to its origonal road going mode wouldn't you think "hey I'm onto something here?". If you invented a candy that could play a tune and cause all around you to spontaneously, and in unison, break into a song and dance wouldn't you think "hey I'm definately onto something here?".
Now meet Caractacus Potts, inventor of both, clearly a genius but as a businessman failed to market these world beating products. Lets look at one of his real marketing gaffs. In a demonstration of his candy products - "Toot Sweets" he captured the imagination of the manufacturing company (Scrumptious Sweets) only to let the opportunity go due to an invasion of dogs who had been attracted by the whistles the candy was making. Now Caractacus missed two opportunities here. First the fact that dogs were attracted singles out a market for Candy eating dog walkers. Well defined target markets are important in any marketing activity. Secondly Caractacus was dating the factory owner's daughter. Surely that is a relationship marketing activity just begging to be exploited. But he didn't do anything and Toot sweets came to nothing.
Next he invented a car. A flying, floating car. Do I need to say anymore? Who wants one of those?..."yes please" I hear. "Where can I buy one?" I hear - you can't - Caractacus only made one. This one worked perfectly and served him well. Why weren't the large motor conglomorates all over this? Again we have to point out Caractacus's lack of marketing savvy - he should have licensed the cr#p out of his design and lived off the 2% royalty. The only conclusion we can draw is that if he had been a felix member we would all have been driving these cars:
Ah well.
