Retail Marketing Genius

Here is a very cunning maketing tactic employed by some of the larger supermarket chains. When you are walking down the isles pushing a shopping trolley the wheels make a tick tick tick sound as they move over the floor tiles. Some clever and devious person realized this and at certain points in the store made the floor tiles smaller. The result is at that point the tick, tick, tick gets closer together so anyone pushing the trolley would get the subtle impression that they are moving faster. So what do people do at these points? They slow down. When they do slow down they are more likely to look at the merchandise so the marketing folk would make sure that promotional products were right next to these area. The result...significant increases in the sale of those products.

Mika.