Felix is here to help. Go To Market processes are crucial to the success of any product. Traditional CRM processes (as Keith pointed out yesterday) focus on the customer as the unit of currency driving automation. At felix we feel that is short sighted. We add two new units to the mix - the product and the market.
Download product_marketing_process.jpeg
Take a look at this image and you can see we define GTM in terms of inputs and outputs and by different categories of definition and of how the resultant data should be presented.
Chris.
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