What if Ben had used Felix Marketing Processes? Consider the world of products. Some countries have comparative advantages with products that occur naturally. Some companies have competitive advantage through a patent that protects its products. Everything can be considered a product as not a lot is free these days.
Lets pick a product. The felix team has built key marketing processes to manage products across all industries so any product will do. Lets pick a product that is particularly crucial to the US economy. Celebrities. They are products that generate 100’s of millions each in their lifetime. Its is a very competitive industry where product aesthetics are highly desired. Some have longer product life cycles lives that others, why?
Now lets narrow down the product description. Lets call him Ben Aff. Here is a product that had the perfect launch gaining an Oscar for its first sale. The next few sales, although not as artistically recognized, turned out to be commercially rewarding. Then some bad product placement decisions led to a severe decline in the value of the product. This then allowed the competition to squeeze into future sales opportunities further compounding the downward spiral.
Now consider that situation if Ben had spoken to the boys at felix. It is essential that Ben monitors all of the functions of his product. Its is not just the aesthetics of his product but also the third party products he endorses (JLO). It is the Ads he appears in and the magazine articles that are written. Then there is the trends that will affect Ben and the competition who are hungry for his slice of the action. Felix processes have been designed to, at any point in time, position a product with the right functions to the right customers. In Ben’s case how could he have emulated the product life cycle of De Niro or Cruise? He should have talked to Felix.
Chris
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